Wimbledon's Leading Firm of Chartered Financial Planners

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Gareth Rees APFS CFPCM

Chartered Wealth Manager

81O1506-VF-043 - BW Gareth believes that life is not a dress rehearsal which fuels his passion for financial planning. He derives great satisfaction from delivering cutting edge financial strategies to help individuals and families maximise their financial resources so that they get to live the life they choose and enjoy what is important to them.

Gareth cofounded GEM with Eamon in May 1999, after a successful career in financial services, which started in 1986. Committed to and passionate about the financial planning profession Gareth’s expertise is reflected in his professional achievements, he is qualified as both a Chartered Financial Planner and Certified Financial Planner. Two of the highest designations achievable for professional financial planners.

A busy father of triplets, Gareth knows how difficult it is to strike the right balance between work, family and self when life itself is busy happening right now! When he’s not working, his second passion after financial planning is rugby and every weekend you will find him on the sidelines of a rugby field coaching the Junior section of Old Rutlishians Rugby Club in Surrey.


Elliott Swatton FPFS

Chartered Financial Planner

elliott mainElliott joined GEM in 2006. He became a partner in 2008 as he shared the same passion for financial planning which aligned him perfectly with GEM’s principles.

Helping clients understand the opportunities that money can bring, identifying what’s important to them and then working with them in creating and managing a financial plan is what Elliott enjoys most.

As well as being a Chartered Financial Planner, Elliott is also a Fellow of The Chartered Insurance Institute. This is the highest possible designation within the professional body. It is awarded to only a small number of members as it requires over 10 years of evidencing high standards of academics and experience within the profession.

With a strong belief for financial education amongst the younger generation, Elliott works with a local sixth form college in delivering an education programme, as well as being a mentor to a number of students.

Elliott enjoys all types of outdoor activity, whether it be coasteering off the coast of Dorset, completing the Three Peaks Challenge or taking part in long distance bike rides from London to Paris. Elliott’s claim to fame is being one of the dancers in the opening ceremony of the London Olympics. Elliott is the proud father of two year old William and baby Poppy – no doubt, his biggest and most fulfilling life challenges yet!


Eamon Nolan


81O1506-VF-019 - BWEamon established GEM in partnership with Gareth in 1999. Their passion for helping clients achieve financial freedom through comprehensive financial planning has been the driving force in building GEM to be one of the leading financial planning firms in South West London.

The reputation of the business is built on GEM’s commitment to delivering the highest standard of client services, whilst using the latest systems and processes. Eamon and his team work tirelessly to meet and exceed this goal, placing the client at the centre of all that GEM do.

Away from GEM, Eamon has previously been a County Champion bowls player, but has recently taken a break from the sport to focus on the things we all wish we had more time to do: spending time with his wife and three children, in particular to help his children with their studies and fast-approaching examinations!